Wednesday, November 26, 2008

William Ernest Woods - The humble tea towel

When William Ernest Woods opened his shop in 1895 his aim was to build a reputation for selling only the finest quality household linens available. Only the very highest quality of items, ranging from sheets and bed covers to dusters and floor coverings, were fine enough to grace the shelves of his store in Harrogate. When unable to find an item that lived up to his standards, he would have one made. Even the humble tea towel had to be worthy of his label. After many attempts at kitchen tea towels, for that he was not satisfied with the quality and performance, he went to Ireland to find a flax industry to give dishcloth to his own specifications It is highly absorbent, durable and long-term to maintain its whiteness. When he was satisfied that all of his requirements had been met, he put in his initial order, ushering in the birth of the renowned dishcloth. In short order, customers realized just what fine quality their linen dishcloth was, and it quickly became a must have item in many homes all over Yorkshire. This year marks its 100th anniversary, and nowadays thousands of them are sold to repeat customers both nationally and internationally. They are shipped worldwide to clients who report they can't find anything comparable to this dishcloth's quality. They have a dishcloth that is much more absorbent than cotten, it makes it easier to clean spills and keep counters dry and smusge free. It can be washed at a high temperature if required and will last for several months, maintaining its original whiteness throughout. Thousands of satisfied customers throughout the world have used their linen dishcloths for generations. So if you have never tried one, in its centenary year, why not discover the secrets of the best dishcloth in the world. White cotton lace and a branded ribbon loop are made from 100% cotton and are vintage tea towels that are machine washable. You will never want to use anything else, and you won't be disappointed!

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