Japanese Sharp Corporation releases a press statement on 27 August 2008 that did not grab any headlines. But one day, it may be on Page One of every newspaper on earth! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.
Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind's next pandemic. Pandemic sounds terrifying. It is. That’s when a highly contagious virus goes global, in a very negative sense. In 1918, an invisible bug is believed to have wiped out 50 million people during the Spanish Flu pandemic! That was blamed on the H1N1 virus which was only recently confirmed on 5 October 2005 by the World Health Organization (WHO) to be a bird flu virus.
If fear is gripping you right now, is it time to PANIC?
Not quite, not yet anyway. Updated on 10 Sep 2008, WHO statistics shows the death toll at 245 from 1996 when the H5N1 virus was first identified in China. So what’s the fuss? Scientists monitoring the virus fear that it may mutate into a form that transmits from human to human. There has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. Don't be surprised by the global pandemonium in the event that the dreaded virus mutation actually occurs.
Like other countries, Singapore (where I live) is conscientiously preparing for the worse (more on this in a later post). At our individual level, we should start doing some homework too.
Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. If there is really a tested defence shield against a deadly virus, why not? That's what Sharp is claiming, get the all-in-one package with their Plasmacluster Ion Air Purifier.
Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? Per Sharp, not a penny more! Sharp asserts that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Great value for our hard-earned money! But, how is this possible in this nothing-is-for-free world?
Sharp says that its definitely possible. Using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is great value for money as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor's ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.
Any feedback on the competitor numbers would be greatly appreciated. Do let me know if you have recent actual data.
Meanwhile, I’m going to seriously investigate this Sharp Plasmacluster IonTechnology. Especially since bird flu is still not quite at pandemic proportions.
Don't procrastinate. Believe me, I have seen it. Like a horror movie, pandemic fears spread across Asia for months. People shunned crowded places like shopping centres, some stayed away from work, others became unofficial health "authorities" passing decrees on hygiene standards. Anyone who sneezed in public without a N95 face mask found himself standing alone in a split second. It was the SARS (severe acute respiratory syndrome) virus. Originating in Asia in 2003, it eventually infected 8,096 people around the world and resulted in 774 fatalities. As always, being prepared is half the battle won.
Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.
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